Assisted the emerging couturier in the early developments of their brand in 2020 as well as additional projects in 2023. Responsibilities to the designer included material research and sourcing, research and development for proposed ready to wear capsules, business proposals and press and buyer outreach. Outcomes of Esaadi's assistance included two major press placements: Lady Gaga for BillBoard Magazine (2020) and SZA for the Grammy Awards (2024), as well as the 'Alta Moda' collection campaign (2023).